After nearly a year working on this amazing project we’re super excited to introduce the Palm House Hotel, a fresh take on Palm Beach luxury, brought to you by Iconic Hotels and Resorts—the team behind some of the world’s most celebrated destinations. Designed for the next generation, Palm House blends modern sophistication with the timeless charm of this storied island.
Located on Royal Palm Way, just steps from the beach, Worth Avenue, and the Royal, Palm House delivers a modern luxury hospitality experience. From the Mediterranean-inspired Sunset Pool Deck to the Palm House Dining Room—where Japanese tradition meets bold Peruvian flavors—every detail is thoughtful, elevated, and effortless. At the center of it all, the Palm Bar sets the tone with classic craft cocktails and a vibrant, dynamic energy.
TMD worked on the brand development for the hotel, restaurant, and bar, content strategy, collateral and merch development, as well as the go-to-market strategy.
Palm House is where old meets new, creating a space that feels both iconic and of the moment. We can’t wait for you to see it.
We are excited to announce the upcoming launch of Reserve at SoLeMia, the premiere padel club in the United States. The Marketing Department has partnered with visionary entrepreneur Wayne Boich and his incredible team to assist with the expansion of this iconic brand.
Reserve is an entree into the upper echelon on sport and lifestyle. At Reserve every rally, every point, and every game are part of a vision to propel padel to new heights.
From seasoned veterans to newcomers finding their stride, when you become a member of Reserve at SoLeMia you are joining a community that values competition, camaraderie, and connection.
We invite you to book a tour and begin your journey today
As we grow The Marketing Department, we’re always looking for better ways to serve you.
Social media and content marketing are essential for building your movement. After hearing your requests for a better solution, we tested new ideas and found three key insights:
Most agencies aren’t efficient. They’re too expensive and often “set it and forget it.”
People follow people, not companies. Leaders must stand for something.
To understand your community, you need to manage your platform.
That’s why we’re excited to introduce Just Content – a better way to break through on social.
How does it work?
Our world-class creative team creates your content for the month, and then we hand it over to you.
Next, you post your content and manage your community.
A simple change that lets us charge less and still deliver great results.
Optional Add-On Services:
Posting & Community Management: You focus on your business, we handle your posting.
Leadership Interview Shoots: 60-90 minutes studio shoots for 2 months of content.
LinkedIn Optimization: Improve your profile visibility and generate lots of leads.
A simple, flexible, and agile solution, just what you’ve been asking for.
Thank you for your support the past two years, they have been amazing. We’re super excited to continue helping visionary entrepreneurs break through.
Entrepreneur Jaydon Robinson came to us with an idea to create a wellness centered hotel brand, something he noticed was missing from the market.
With a 36% growth in wellness tourism since 2020 and the global wellness economy expected to double in size from 2020 to 2027, we realized there was room for a more accessible and approachable wellness hotel brand.
We worked with Jaydon on foundational strategy, brand and concept development, naming, experience development, and fundraising for Feel Good Hotels.
Wellness has evolved dramatically in the last 50 years. What used to be a luxury has become an expectation.
Wellness products and services are more prevalent and accessible than ever before.
Despite this evolution, personalized wellness in the hotel space has remained inaccessible to most.
There are great ultra-luxury wellness resorts. But rates are high, tons of staff are required, and the experience is dated.
Today’s traveler is seeking aspirational yet accessible brands, holistic and personalized wellness, and remarkable and shareable experiences
We are on a mission to help our guests live a better life by creating wellness-centered hospitality experiences that are both accessible and approachable.
Because the pursuit of happiness, the true meaning and purpose of life, is attainable when we are healthy, well-rested, and surrounded by the people we love.
Our friend Scott Fineman and his wonderful wife Lauren came to us 6 months ago to update the strategy, brand, and social media for their business, Frontier Travel Club. Over the last 30 years Frontier has been the leading high-end travel provider for adults with special needs and disabilities. Through travel and community they have helped many high functioning adults with disabilities overcome their limitations and achieve greater independence, socialization, and personal growth.
TMD worked with Scott & Lauren to update their strategy, brand, website and social media, to create awareness amongst the next generation of Frontier travelers.
Life is a journey of overcoming challenges. We are all capable of more than we believe. More freedom. More joy. More life. But sometimes the journey requires a little help.
Help from people who know enough to say, “you got this, keep going.”
Together we overcome our challenges. Break free from our limitations. We take that trip. We explore new frontiers. We build lifelong relationships. And we discover a new sense of independence.
Frontier Travel Club. Find Your Freedom.
Our members are high-functioning individuals 16 years old and above with varying developmental disabilities. Diagnoses range from Attention Deficit Disorder (ADD) to high functioning spectrum disorders like Autism and Asperger’s Syndrome.
We have rafted some of the best rivers in the west, hiked some of the most scenic mountain ranges, and explored the world’s most interesting global cities and national parks.
Together we overcome our challenges. Break free from our limitations. Take trips we never imagined possible. We explore new frontiers, build lifelong relationships, and we discover a new sense of independence.
It takes significant energy to choose your own way, to lead rather than follow.
Today there are leaders in almost every subject matter, we often refer to them as “influencers.” But influence didn’t start with social media, it just was intensely amplified.
Leaders are sought after and looked up to in our society based on their perceived expertise. But leadership isn’t rocket science. You can lead and start your own movement by combining your deep beliefs with effective communication and habitual actions, I call this the Architecture of a Movement.
Movements start when someone is willing to step up and lead, to care enough to become the champion of the movement.
From there you need followers. People who believe what you believe. The majority of the population love to follow, so there are always people available and interested in joining. You just need to find your people. It’s simple to understand, just evolve “product:market fit” to “person:movement fit.”
Next, you need a method of communication. This is how you get your messages to your followers, it could be a weekly sermon or monthly newsletter. But it has to combine communication, cadence, and storytelling. When people listen and engage with your communications regularly they become your followers. For instance if you watch the New England Patriots play football every Sunday you can safely say you’re a Patriots fan. And when you share the stories of the Brady and Belichick Super Bowl victories you are reinforcing your mythology. Stories are what enable your movement to go viral, to grow without you being present.
From there you need a shared interest, a change you are trying to make. Something you and your followers believe that others don’t. A shift you are trying to make happen in the world. Your followers have to be following you somewhere, it could be to the whitehouse, a happier life, or the promised land, but your movement has to be moving toward a future state.
For example – if you believe abortion should be a women’s right to choose. Your movement would be made up of people who believe the same and want to do everything they can to make sure the laws protect women. The purpose is to protect women and either maintain or change the law. That belief, goal, and the related emotions are the catalyst for communications, collaboration, and gathering.
Finally you must create shared rituals and identifiers.
Every time a new Apple product is released there is a big event, aka a shared ritual, it is quite similar to a religious holiday or the NBA finals. They happen every year and are a reason for followers to gather. What a great feeling it is to gather for a shared ritual – for instance Sunday dinner with your family – there is the warmth of connection, the sharing of ideals, and the reinforcement of beliefs. It is easier to believe in g-d when you go to church on Sunday and see other people believing.
At the Apple event everyone watches on their Macbooks emblazoned with the Apple Logo, similarly to how Swifties wear beaded bracelets. These are your tribal identifiers, they say “I am with the Apple movement.” If you carry an iPhone and use a Macbook – Tim Cook is your fearless leader and you probably know the mythology of Steve Jobs and the prophets Wozniack and Ive. Ever get given your company’s merch? Now you know why.
When all of the above elements are present, repetition and consistency over time are what truly make a movement flourish. No movement goes anywhere without persistence and perseverance – you must spread the gospel. As Arthur Shopenhauer so eloquently explained, “All truth passes through three stages: First, it is ridiculed; second, it is violently opposed; and third, it is accepted as self-evident.” Replace truth with movement – the rest is self explanatory. You will be ridiculed, you will be violently opposed, and eventually if you don’t give up, everyone will say your idea was theirs or painfully obvious. The first campaign rally of any presidential candidate is nowhere near as robust as 10th, 50th, or 100th.
Great movements take time. Great leaders are disciplined and persistent. Great brands show up again and again, year after year.
The key to building your movement and becoming a leader is to choose something you believe in and show up everyday to fight for that belief. The reason there are more failed companies than successes is because showing up day after day is difficult.
There are only a few things you care enough about, not to be swayed. To choose your own way.
These are the things that make you, you. And that is where your movement begins.
The Marketing Department was tasked with introducing global co-working company Mindspace to Miami. The aim of the campaign is to align the Mindspace brand with the evolution of the modern workplace, using Miami as the canvas.
Starting with the brand’s US foundational strategy, The Marketing Department led positioning, campaign messaging, creative direction, photo & video shoot, and local marketing strategy.
In close partnership with Mindspace’s international and local team, we’ve welcomed this next generation brand to Miami and North America.
People think Miami is…dancing on tables at 3am, driving a Lamborghini on the Venetian, and hot bodies lounging on a yacht. and, let me tell you… it is 🙂
What they DON’T realize is… The lambos aren’t free and the hot bodies don’t come easy. Miami is home to some of the smartest and most creative entrepreneurs in the world. And everyday we are building businesses on our own terms.
Mindspace offers amenities that marry the art of living with the art of commerce, including complimentary in-office blowouts and manicures, on-site baristas, fractional personal assistants, and afternoon complimentary deskside cocktail service.
Lost or founder? Sometimes when you are starting or growing a company, you just don’t know. And that’s ok.
Labor or leisure? We hardly know which is which. We simply pursue our vision and leave others to determine whether we are working or playing.
In 1948, McDonald’s radically changed the restaurant business and created the trillion dollar fast food segment.
They didn’t change WHAT they were cooking, they changed HOW.
70 years later, Remy’s robotics model is radically changing the restaurant industry again.
Not by changing WHAT we are cooking, but by changing HOW.
Remy’s flexible autonomous robotic kitchens can cook multiple food types and hundreds of dishes, while requiring as little space as 200 square feet, none of the ventilation systems of traditional kitchens, and no human chefs.
Radically Transforming Restaurants
Remy’s robotic kitchen platform combines AI, robotics, and culinary engineering to radically transform the restaurant industry. The company’s flexible autonomous robotic kitchens deliver what was previously thought impossible – high quality delicious food affordably, consistently and profitably at scale.
Founder Yegor Traiman brought on the The Marketing Department to work closely with and the Remy Robotics team to establish their foundational/go-to-market strategy, brand identities, and develop proprietary DTC brands for their platform. Our team’s collaborative approach with the internal team ensures Remy remains agile, ahead of the market, and poised to evolve as the company scales.
TMD continues to lead marketing strategy, business development, creative and content for Remy Robotics.
Better Food. Better Price. Better Days.
Starting todayRemy’s first consumer brand Better Days, is available in New York City through the brand’s dedicated app and delivery service providers like Uber Eats, Doordash, and Grubhub. Better Days is a fast-fine concept offering the pricing and convenience of fast food with the quality and taste of a full service restaurant.
The food is made for everyday dining and priced accordingly offering a plate of Salmon Teriyaki and Wild Rice or Citrus Chicken and Roasted Fingerling Potatoes for $12.
In an ever-changing environment, flexibility and agility are paramount.
In order to do everything required to build a breakthrough brand, a business needs a strong leader, a dedicated team, and access to talented specialists.
BUT it is also not sustainable for a business to have a marketing leader + a couple of dedicated employees + a social media agency + a public relations agency + a digital marketing agency + a web development agency + a creative agency + photographers + a production company + and multiple other service providers required to build an effective marketing, branding, and communications practice.
And finally, extraordinary ideas and breakthrough brands are not built and nurtured within a corporate environment filled with bureaucracy, extensive approvals, and weighty processes.
There must be a better way.
How does TM solve this problem?
In an ever changing business landscape, flexibility and agility are paramount. TMD provides just that.
Fractional CMO & Outsourced Marketing Department
We act as your CMO & marketing department, providing an experienced leader and an exceptional team on flexible terms, paying only for the time and talent required to achieve your goals.
Instead of burning time and capital on a wide variety of activities and headcount, we prioritize the needs of the business and rely on our expertise and network to concentrate your spend; dramatically improving its efficiency.
Cash is expensive, breakthrough marketing doesn’t have to be. By choosing to work with TMD, you gain access to all of the expertise and services needed to deliver extraordinary results at a sustainable cost.
On average, our clients save 52% from their traditional marketing budget, often with better results.
