Client Focus Archives - The Marketing Department

Entrepreneur Jaydon Robinson came to us with an idea to create a wellness centered hotel brand, something he noticed was missing from the market.

With a 36% growth in wellness tourism since 2020 and the global wellness economy expected to double in size from 2020 to 2027, we realized there was room for a more accessible and approachable wellness hotel brand.

We worked with Jaydon on foundational strategy, brand and concept development, naming, experience development, and fundraising for Feel Good Hotels.

Wellness has evolved dramatically in the last 50 years. What used to be a luxury has become an expectation.

Wellness products and services are more prevalent and accessible than ever before.

Despite this evolution, personalized wellness in the hotel space has remained inaccessible to most.

There are great ultra-luxury wellness resorts. But rates are high, tons of staff are required, and the experience is dated.

Today’s traveler is seeking aspirational yet accessible brands, holistic and personalized wellness, and remarkable and shareable experiences

We are on a mission to help our guests live a better life by creating wellness-centered hospitality experiences that are both accessible and approachable.

Because the pursuit of happiness, the true meaning and purpose of life, is attainable when we are healthy, well-rested, and surrounded by the people we love.

Feel Good Hotels.

Stay Better

The Marketing Department was tasked with introducing global co-working company Mindspace to Miami. The aim of the campaign is to align the Mindspace brand with the evolution of the modern workplace, using Miami as the canvas.

Starting with the brand’s US foundational strategy, The Marketing Department led positioning, campaign messaging, creative direction, photo & video shoot, and local marketing strategy.

In close partnership with Mindspace’s international and local team, we’ve welcomed this next generation brand to Miami and North America.

People think Miami is…dancing on tables at 3am, driving a Lamborghini on the Venetian, and hot bodies lounging on a yacht. and, let me tell you… it is 🙂

What they DON’T realize is… The lambos aren’t free and the hot bodies don’t come easy. Miami is home to some of the smartest and most creative entrepreneurs in the world. And everyday we are building businesses on our own terms.

Mindspace offers amenities that marry the art of living with the art of commerce, including complimentary in-office blowouts and manicures, on-site baristas, fractional personal assistants, and afternoon complimentary deskside cocktail service.

Lost or founder? Sometimes when you are starting or growing a company, you just don’t know. And that’s ok.

Labor or leisure? We hardly know which is which. We simply pursue our vision and leave others to determine whether we are working or playing.

IYKYK.

Mindspace. Miami’s New Space To Work.

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Category: Client Focus

Feel Good Hotels. Stay Better.

Mind Your Business: Introducing Mindspace to Miami