Tag: fractionalcmo

Mind Your Business: Introducing Mindspace to Miami

Posted on by sf@themarketingdepartment.co

The Marketing Department was tasked with introducing global co-working company Mindspace to Miami. The aim of the campaign is to align the Mindspace brand with the evolution of the modern workplace, using Miami as the canvas.  

Starting with the brand’s US foundational strategy, The Marketing Department led positioning, campaign messaging, creative direction, photo & video shoot, and local marketing strategy.

In close partnership with Mindspace’s international and local team, we’ve welcomed this next generation brand to Miami and North America.

People think Miami is…dancing on tables at 3am, driving a Lamborghini on the Venetian, and hot bodies lounging on a yacht. and, let me tell you… it is 🙂  

What they DON’T realize is… The lambos aren’t free and the hot bodies don’t come easy. Miami is home to some of the smartest and most creative entrepreneurs in the world. And everyday we are building businesses on our own terms. 

Mindspace offers amenities that marry the art of living with the art of commerce, including complimentary in-office blowouts and manicures, on-site baristas, fractional personal assistants, and afternoon complimentary deskside cocktail service.

Lost or founder? Sometimes when you are starting or growing a company, you just don’t know. And that’s ok. 

Labor or leisure? We hardly know which is which. We simply pursue our vision and leave others to determine whether we are working or playing.

IYKYK.

Mindspace. Miami’s New Space To Work.

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Remy Robotics: Radically Transforming Restaurants

Posted on by sf@themarketingdepartment.co

Precisely what you’ve been waiting for

In 1948, McDonald’s radically changed the restaurant business and created the trillion dollar fast food segment.

They didn’t change WHAT they were cooking, they changed HOW.

70 years later, Remy’s robotics model is radically changing the restaurant industry again.

Not by changing WHAT we are cooking, but by changing HOW.

Remy’s flexible autonomous robotic kitchens can cook multiple food types and hundreds of dishes, while requiring as little space as 200 square feet, none of the ventilation systems of traditional kitchens, and no human chefs.

Radically Transforming Restaurants

Remy’s robotic kitchen platform combines AI, robotics, and culinary engineering to radically transform the restaurant industry. The company’s flexible autonomous robotic kitchens deliver what was previously thought impossible – high quality delicious food affordably, consistently and profitably at scale.

Founder Yegor Traiman brought on the The Marketing Department to work closely with and the Remy Robotics team to establish their foundational/go-to-market strategy, brand identities, and develop proprietary DTC brands for their platform. Our team’s collaborative approach with the internal team ensures Remy remains agile, ahead of the market, and poised to evolve as the company scales.

TMD continues to lead marketing strategy, business development, creative and content for Remy Robotics.

Better Food. Better Price. Better Days.

Starting today Remy’s first consumer brand Better Days, is available in New York City through the brand’s dedicated app and delivery service providers like Uber Eats, Doordash, and Grubhub.  Better Days is a fast-fine concept offering the pricing and convenience of fast food with the quality and taste of a full service restaurant. 

The food is made for everyday dining and priced accordingly offering a plate of Salmon Teriyaki and Wild Rice or Citrus Chicken and Roasted Fingerling Potatoes for $12. 

Cash is expensive, Breakthrough Marketing doesn’t have to be.

Posted on by sf@themarketingdepartment.co

Why doesn’t the traditional marketing model work?

In an ever-changing environment, flexibility and agility are paramount.

In order to do everything required to build a breakthrough brand, a business needs a strong leader, a dedicated team, and access to talented specialists.

BUT it is also not sustainable for a business to have a marketing leader + a couple of dedicated employees + a social media agency + a public relations agency + a digital marketing agency + a web development agency + a creative agency + photographers + a production company + and multiple other service providers required to build an effective marketing, branding, and communications practice.

And finally, extraordinary ideas and breakthrough brands are not built and nurtured within a corporate environment filled with bureaucracy, extensive approvals, and weighty processes.

There must be a better way.

How does TM solve this problem?

In an ever changing business landscape, flexibility and agility are paramount. TMD provides just that.

Fractional CMO & Outsourced Marketing Department

We act as your CMO & marketing department, providing an experienced leader and an exceptional team on flexible terms, paying only for the time and talent required to achieve your goals.

Instead of burning time and capital on a wide variety of activities and headcount, we prioritize the needs of the business and rely on our expertise and network to concentrate your spend; dramatically improving its efficiency.

Cash is expensive, breakthrough marketing doesn’t have to be. By choosing to work with TMD, you gain access to all of the expertise and services needed to deliver extraordinary results at a sustainable cost.

On average, our clients save 52% from their traditional marketing budget, often with better results.