The Marketing Department was tasked with introducing global co-working company Mindspace to Miami. The aim of the campaign is to align the Mindspace brand with the evolution of the modern workplace, using Miami as the canvas.
Starting with the brand’s US foundational strategy, The Marketing Department led positioning, campaign messaging, creative direction, photo & video shoot, and local marketing strategy.
In close partnership with Mindspace’s international and local team, we’ve welcomed this next generation brand to Miami and North America.
People think Miami is…dancing on tables at 3am, driving a Lamborghini on the Venetian, and hot bodies lounging on a yacht. and, let me tell you… it is 🙂
What they DON’T realize is… The lambos aren’t free and the hot bodies don’t come easy. Miami is home to some of the smartest and most creative entrepreneurs in the world. And everyday we are building businesses on our own terms.
Mindspace offers amenities that marry the art of living with the art of commerce, including complimentary in-office blowouts and manicures, on-site baristas, fractional personal assistants, and afternoon complimentary deskside cocktail service.
Lost or founder? Sometimes when you are starting or growing a company, you just don’t know. And that’s ok.
Labor or leisure? We hardly know which is which. We simply pursue our vision and leave others to determine whether we are working or playing.
IYKYK.
Mindspace. Miami’s New Space To Work.
